So if you are tired of paying for traffic you might want to explore the benefits of SEO and the potential targeted free web traffic a well optimized website produces. Websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.
Don Legere on Abundance
Keeping It Simple!
"I love giving away marketing techniques that work... so you won't have too."
Pages

Marketing online? What is your number one purpose?
So if you have set up your marketing system correctly chances are very good you find your website on Googles front page for the search results you have targeted. Your websites strong search result starts a chain of events that may just put a lot of money in your pocket. A front page result will receive a great deal of “organic” traffic. Organic being of the free variety.
Visitors to your site will click on your links, read your copy, check out reader comments, read product reviews, compare benefits & pay plans, shipping costs and will either make a purchase or not. Just like in the offline world.