
Black Friday marks the beginning of the Christmas holiday season. Retailers kick it off with holiday opening specials offering massive discounts and savings for customers. Consumers are inundated days and weeks before the event in all media outlets with an orchestrated message of lack, limitation and you better not miss out!
Black Friday represents the dark side of consumerism. A populace driven not to be the one to miss out on a bargain gather in the thousands to be the first in line. All is well until the clock gets close to the midnight opening bell when a mass of humanity anticipating the opening begins to push forward even though there is no where to go. Every individual has the same objective and that is to get there first no matter what or who gets in their way.






