An abandoned cart may not be all that bad for online marketers.
Whats your number one purpose in online marketing? Whats your ultimate objective?
In the offline world… a customer walks into the store, browses through the products on the shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. The store owners makes money!
Sounds easy enough doesn’t it? Marketing online works in the exact same way as the offline world. Rather than walking in from the street, a prospect is sitting at home Googling the net looking for what you have. What are the chances this potential customer lands on your site?
It turns out the chances of someone landing on your page is very good! But you have to adhere to a few simple marketing processes. Your first and only objective will be to target specific keywords and keyword phrases that you can create your marketing process and approach around. In addition, your keyword phrases are ones with very little competition. For example, if you sold golf clubs and developed your marketing approach on the phrase ‘drivers’ your marketing efforts will provide little payoff. On the other hand, if you created a marketing campaign based on the phrase, ‘left handed drivers’ or ‘ladies left handed drivers’ your chances of marketing success increases dramatically. Its a well know SEO process that is proven to deliver organic traffic from the search engines.
So if you have set up your marketing system with care chances are very good you find your website on Google’s front page for the search results you have targeted. Your websites strong search result starts a chain of events that may just put a lot of money in your pocket. A front page result will receive a great deal of “organic” traffic. Organic being of the free variety.
Visitors to your site will click on your links, read your copy, check out reader comments, read product reviews, compare benefits & pay plans, shipping costs and will either make a purchase or not. Just like in the offline world.
But, unlike the offline marketing world, as an online marketer you know it is essential to build your email marketing list. The bigger your list the bigger your income. Visitors become prospects when they subscribe to your newsletter, marketing list or download a free product or offering. The more visitors the greater the number of prospects joining your marketing list. The greater the number of prospects the more likely you will make money. Maybe lots of it, who knows? It happens.
Your number one purpose to marketing online is to make money, just like the corner grocery store. Your marketing program very definitely must include a well thought out selection of keyword and long tail keyword phrases that give you the greatest competitive advantage. This will provide all the ‘organic traffic’ a person could ask for.
Well to get all that done your are going to need a little more than just a bit of luck. You are going to need reliable technology, marketing and online education partner. Read more about our Technology Partner GVO, Global Virtual Opportunities.
Marketing online? What is your number one purpose?
An abandoned cart may not be all that bad for online marketers.
Whats your number one purpose in online marketing? Whats your ultimate objective?
In the offline world… a customer walks into the store, browses through the products on the shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. The store owners makes money!
Sounds easy enough doesn’t it? Marketing online works in the exact same way as the offline world. Rather than walking in from the street, a prospect is sitting at home Googling the net looking for what you have. What are the chances this potential customer lands on your site?
It turns out the chances of someone landing on your page is very good! But you have to adhere to a few simple marketing processes. Your first and only objective will be to target specific keywords and keyword phrases that you can create your marketing process and approach around. In addition, your keyword phrases are ones with very little competition. For example, if you sold golf clubs and developed your marketing approach on the phrase ‘drivers’ your marketing efforts will provide little payoff. On the other hand, if you created a marketing campaign based on the phrase, ‘left handed drivers’ or ‘ladies left handed drivers’ your chances of marketing success increases dramatically. Its a well know SEO process that is proven to deliver organic traffic from the search engines.
So if you have set up your marketing system with care chances are very good you find your website on Google’s front page for the search results you have targeted. Your websites strong search result starts a chain of events that may just put a lot of money in your pocket. A front page result will receive a great deal of “organic” traffic. Organic being of the free variety.
Visitors to your site will click on your links, read your copy, check out reader comments, read product reviews, compare benefits & pay plans, shipping costs and will either make a purchase or not. Just like in the offline world.
But, unlike the offline marketing world, as an online marketer you know it is essential to build your email marketing list. The bigger your list the bigger your income. Visitors become prospects when they subscribe to your newsletter, marketing list or download a free product or offering. The more visitors the greater the number of prospects joining your marketing list. The greater the number of prospects the more likely you will make money. Maybe lots of it, who knows? It happens.
Your number one purpose to marketing online is to make money, just like the corner grocery store. Your marketing program very definitely must include a well thought out selection of keyword and long tail keyword phrases that give you the greatest competitive advantage. This will provide all the ‘organic traffic’ a person could ask for.
Well to get all that done your are going to need a little more than just a bit of luck. You are going to need reliable technology, marketing and online education partner. Read more about our Technology Partner GVO, Global Virtual Opportunities.