Factory Closures
Anyone operating a brick and mortar business have borne the brunt of the current economic tsunami that has swept western economies. I have talked about the transformation of the once great city of Detroit, MI with its high unemployment and abandoned neighbourhoods in recent posts. Brick and mortar, the mom and pop industry suffers tremedously. Detroit isn’t the only area in the nation with that sinking feeling. When money is tight and employment prospects weak people cut back on purchases. When they do have to spend they seek out products with the lowest price and poorest quality.
But don’t despair, fortunately the economy is showing signs of ‘buy local’ and people are beginning to shop within walking distance once more. Personally I always look for the ‘Made in Canada’ symbol and is my preference for all my purchases, and apparently for a great number of other consumers too, who have come to realize a purchase at home supports the health and welfare of their community.
The trick of course, is positioning your business in the forefront of this new economic trend. It does not matter what it is you service or sell, but it is essential for your bottom line to engage your local market to get to know, like and trust you. If you get it right, your local market will help you market globally. Once again customers who know, like and trust you will walk over hot coals to recommend your product or service. Now that’s a sales force that will recommend their friends, family and people they meet on the street to give your amazing product or service a try!
So the trick is of course… Getting in Front of YOUR Customer. That for many of us is easier said than done. Strapping on the billboards and walking up and down the street getting you in front of a limited sample of potential customers is one way to do it, but it is no longer effective in todays info driven techno world.
Everyone of your customers almost without exception has a connection to the Internet. Like you they rely on the Internet for news, entertainment, and personal communications. From handheld technologies like the Blackberry and iPhone to desk tops computers, the people you deal with are connected. They rely on you to give them current, relevant, timely and fresh information to keep them engaged in order to know, like and trust who you are and what you do.
One way to get current, relevant, timely and fresh information to your customer is to get your brick and mortar business online. My next several posts will cover the essential Internet terms and technologies you require to revitalize your business towards a more profitable future.
Struggling? How to Improve Your Business Balance Sheet by 50% or More!
Factory Closures
Anyone operating a brick and mortar business have borne the brunt of the current economic tsunami that has swept western economies. I have talked about the transformation of the once great city of Detroit, MI with its high unemployment and abandoned neighbourhoods in recent posts. Brick and mortar, the mom and pop industry suffers tremedously. Detroit isn’t the only area in the nation with that sinking feeling. When money is tight and employment prospects weak people cut back on purchases. When they do have to spend they seek out products with the lowest price and poorest quality.
But don’t despair, fortunately the economy is showing signs of ‘buy local’ and people are beginning to shop within walking distance once more. Personally I always look for the ‘Made in Canada’ symbol and is my preference for all my purchases, and apparently for a great number of other consumers too, who have come to realize a purchase at home supports the health and welfare of their community.
The trick of course, is positioning your business in the forefront of this new economic trend. It does not matter what it is you service or sell, but it is essential for your bottom line to engage your local market to get to know, like and trust you. If you get it right, your local market will help you market globally. Once again customers who know, like and trust you will walk over hot coals to recommend your product or service. Now that’s a sales force that will recommend their friends, family and people they meet on the street to give your amazing product or service a try!
So the trick is of course… Getting in Front of YOUR Customer. That for many of us is easier said than done. Strapping on the billboards and walking up and down the street getting you in front of a limited sample of potential customers is one way to do it, but it is no longer effective in todays info driven techno world.
Everyone of your customers almost without exception has a connection to the Internet. Like you they rely on the Internet for news, entertainment, and personal communications. From handheld technologies like the Blackberry and iPhone to desk tops computers, the people you deal with are connected. They rely on you to give them current, relevant, timely and fresh information to keep them engaged in order to know, like and trust who you are and what you do.
One way to get current, relevant, timely and fresh information to your customer is to get your brick and mortar business online. My next several posts will cover the essential Internet terms and technologies you require to revitalize your business towards a more profitable future.